Developed in cooperation with partners from 5 Danube countries, the campaign A Day on the Danube promoted touristic attractions along the whole Danube.
Wrapped around the theme of how you can spend one day along the Danube, the campaign consisted of a brochure, a social media campaign (Facebook and Instagram posts) and a thematic stand at the International Tourism Fair, Berlin. The brochure promoted destinations, activities, events, culinary delights and wildlife in all 10 Danube countries, showcasing how interesting and exciting a day on the Danube can be for tourists.
The campaign enhanced a collaborative marketing approach in order to increase its impact and to promote Destination Danube in the best possible way.
Donors: This campaign was financed by the following partners – German National Tourist Board, ARGE Donau Upper Austria, Bratislava Tourist Board, National Tourist Office Hungary, National Tourism Organisation of Serbia
Costs: 11,000 EUR