One more year in a row, the tourism offer of the Danube region is presented at the world leading travel trade show – ITB Berlin 2017 from March 8-12, 2017.
The Danube Competence Center had a stand in Hall 1.1 and the theme for 2017 stand branding was Cultural Heritage along the Danube.
Besides our own materials, on the stand we promoted the offer of more than 20 members and partners including most of the key players in the Danube region – DZT / Deutsche Donau, ARGE Donau Österreich, Bratislava Region Tourism, Hungary Tourism Agency, National Tourism organisation of Serbia, Tourism organisation of Belgrade, Tourism organisation of Vojvodina, Mehedinti County, Ministry of Tourism of the Republic of Bulgaria, Tourism Agency of the Republic of Moldova and Department of Culture and Tourism of the Odessa City Council. Also, as a national coordinator for Eurovelo for Serbia we have presented the newly published Eurovelo maps.
The focus at the stand was on the recently published brochure “A Day on the Danube – Culinary Culture” which provides information about authentic, local products from the Danube region as well as a list of recipes which conjure up the atmosphere of a trip on the Danube in one’s own four walls. The brochure was developed in cooperation with German National Tourist Board, Hungarian Tourism Agency, National Tourism Organisation of Serbia, Tourism Agency of the Republic of Moldova and Department of Culture and Tourism of the Odessa City Council.
Also, for the sixth year in a row, a comprehensive package of promotional and networking activities related to the second largest European river at the International Tourism Fair Berlin (ITB), called “Danube@ITB“ was organised in cooperation with six organisations – German National Tourist Board, Hungarian Tourism Agency, National Tourism Organisation of Serbia, Ministry of Tourism of the Republic of Bulgaria, Tourism Agency of the Republic of Moldova and Department of Culture and Tourism of the Odessa City Council. This set of activities promoted the touristic offer of the Danube and creates a joint platform for increased cooperation between partners from the Danube region.
You may find more information on our landing page we’ve developed for ITB 2017 – www.danubecc.org/itb2017
15 organisations from 9 European countries along the Danube encourage the development of a Network of Destinations (“Pearls”) to offer their visitors and inhabitants the possibility to travel and explore the Danube region with sustainable means of transport.
Ulm, 15 March 2017 – Over 100 participants, representatives from ministries, national and regional organizations and municipalities attended the Kick-Off Conference of the EU-project “Transdanube.Pearls” in Belgrade on 1st March 2017. The conference was hosted by the Regional Development Agency Eastern Serbia (RARIS) and supported by the Serbian Ministry of Agriculture and Environmental Protection. The event followed a two-day partner meeting in which 15 financing project partners from 9 countries discussed the upcoming actions to foster sustainable mobility and tourism along the Danube for inhabitants and tourists.
On the basis of a successful collaboration in the previous EU-project “Transdanube”, funded under the former South East Europe Programme and under the leadership of the Environment Agency Austria, the project partners of the new project “Transdanube.Pearls” emphasize the need to establish sustainable mobility solutions and tourist services that rely on the use of eco-friendly means of transport such as trains, busses, ships or bikes. For this purpose, a network of destinations (“Transdanube.Pearls”) committed to sustainable mobility in tourism will be developed, with the goal to improve sustainable mobility to, within and between these destinations, aiming to reduce the need for private car transport. This will create a unique selling proposition for the participating destinations, increase the attractiveness of the whole Danube region and above all, reduce the negative impact on the environment. The EU-project will last for 2,5 years and is co-funded by the Interreg – Danube Transnational Programme with an overall budget of 2.9 Million Euro. The project “Transdanube.Pearls” is bringing together a strong partnership consortium, composed of 15 financing project partners and 24 associated strategic partners, including ministries, regional and national development agencies, cities, regions, NGOs, non-profit organisations and tourism/transport associations. The Kick-Off Conference took place in Belgrade back to back with a workshop of “THE PEP Partnership on Cycling”. A shared vision and common actions addressing challenges such as the negative impact of transport on the environment and the implementation of sustainable mobility in tourism along the Danube are of high importance, as outlined by Günther Lichtblau, Head of the Department Mobility and Noise of the Environmental Agency Austria. He further argued, that it is important “to develop the Danube region as European brand”. A first step was the ceremonial signing of the “Common Vision for Sustainable Mobility in Tourism”, developed in the forerunner project “Transdanube” by the new project partners and stakeholders. Furthermore, good practices from the mobility and tourism sector were presented and discussed such as the success story of the “Alpine Pearls”, the competences of the “Mobility Information Center Burgenland” or the positive impact of cycling tourism on local and regional economies.
During the project lifetime each destination will foster sustainable mobility in tourism through a comprehensive set of actions, such as the implementation of mobility information centers and mobility managers, the elaboration of dedicated capacity building measures for local and regional stakeholders and the improvement of information on mobility and tourism for inhabitants and tourists. In addition to that, pilot actions on bike rental, carriage, parking systems or cycling paths will be carried out in order to enhance sustainable mobility along the Danube. In summer 2017, experts from the mobility and tourism sector will travel along the Danube for 21 days using only sustainable means of transport! This tour will provide valuable inputs about the relevant touristic points of interest, the possibilities to get there with sustainable mobility services and the availability and accessibility of information on sustainable means of transport to, between and within future Pearls.
The GREEN DANUBE project addresses the environmental pollution caused by the inland water transport in the the Danube Region. The full name of the project is Integrated transnational policies and practical solutions for an environmentally – friendly Inland Water Transport system in the Danube region and it gathers 10 partners from 7 countries and 6 associate strategic partners.
DCC is one of 10 project partners. On the following links you may find out more about this project.
During two weekends of this February we were present at Fiets en Wandelbeurs specialized “outdoor” (hiking+cycling) fairs that took place on February 11-12 in Utrecht, Netherlands and on February 18-19 in Ghent, Belgium.
This fair was a part of “DCC at Cycling fairs 2017” package which was offered to our partners; the participating organisations were Arbeitsgemeinschaft Deutsche Donau, National Tourism Organisation of Serbia and Odysseia-In from Bulgaria.
On January 14 – 15, 2017 DCC was present at Cycling & Adventure Holidays with Hiking 2017 fair that traditionally took place during first weekend of CMT Stuttgart – the world’s largest consumer show for tourism and leisure.
Partners for this year were Arbeitsgemeinschaft Deutsche Donau and National Tourism Organisation of Serbia
In September 2016, DCC was present at Eurobike Show at Friedrichshafen in Germany, for the first time after several years – we had a stand in Travel Area during festival days, called Holiday on Bike that took place on September 3rd – 4th.
According to the official report by the organizer, this year’s statistics show 42,720 trade visitors from 106 nations and 1,736 media representatives; plus additional 32,400 visitors during festival days.
Holiday on Bike gathered 54 exhibitors from 13 countries, while there were 1350 exhibitors from the global bike industry totally. It included 11 different areas and one of them was Travel Area, located in Foyer West.
During this fair, more than 2,500 pieces of promo materials were distributed – including those from Bratislava Region Tourism and National Tourism Organisation of Serbia who were our partners on the stand for this year.