A Day on the Danube – Culinary Culture

Developed in cooperation with partners from 5 Danube countries, the campaign A Day on the Danube – Culinary Culture follows the “A Day on the Danube” concept which was introduced in 2016 and focuses on culinary delights of the Danube region.

The campaign consists of the brochure entitled ’A Day on the Danube – Culinary Culture’, which provides information about authentic, local products from the Danube region as well as a list of recipes which conjure up the atmosphere of a trip on the Danube in one’s own four walls. This brochure featuring information on culinary specialties was launched at ITB Berlin 2017.

Besides the brochure, a social media campaign based on several short video clips extended the reach on the defined target markets.