From December 15th, 2023, to January 9th, 2024, we took an amazing online trip celebrating Christmas traditions and winter fun along the Danube. Drawing from the foundations of our previous online initiatives, the Danube Winter Wonderland 2023 online campaign focused on spotlighting the Christmas traditions prevalent in the countries and regions along the Danube enriched with the winter outdoor activities offer.
This campaign gathered nine partners from six different Danube countries: German National Tourism Board; Osijek-Baranja County Tourism Board; Tourist Board of the Vukovar-Srijem County; National Tourism Organisation of Serbia; Tourist organization of Belgrade; Romanian Ministry of Economy, Entrepreneurship and Tourism; Department of Culture, International Cooperation and European integration of Odesa City Council and tour operator Bike in Time from Romania and Rousse Regional Museum of History from Bulgaria.
We were responsible for the overall execution of the campaign including development of the advertising campaign concept and the landing page itself; planning, execution, monitoring and reporting; preparation of all ads and creatives for the campaign and overall project management.
The landing page may be seen here.