A Day on the Danube

Developed in cooperation with partners from 5 Danube countries, the campaign A Day on the Danube promoted touristic attractions along the whole Danube.

Wrapped around the theme of how you can spend one day along the Danube, the campaign consisted of a brochure, a social media campaign (Facebook and Instagram posts) and a thematic stand at the International Tourism Fair, Berlin. The brochure promoted destinations, activities, events, culinary delights and wildlife in all 10 Danube countries, showcasing how interesting and exciting a day on the Danube can be for tourists.

The campaign enhanced a collaborative marketing approach in order to increase its impact and to promote Destination Danube in the best possible way.