The DCC project team organised the product club meeting in Romanian city of Alba Iulia on Friday, 27th August 2021.

The meeting took place at the premises of the Museum Union Hall.

The initial meeting has been used to identify local stakeholders, key tourism representatives that will become members of the Product Club. The team presented stakeholders the principles and main themes of the joint storytelling, highlighting how the joint narratives shape the perception of the destination visited by international tourists.

During the meeting, the 360VR interpretation of the touristic and cultural attractions has been presented to the participants, showcasing the usage of cutting-edge technology in the process of heritage and destination presentation.